Our principles

We are transparent about data

We are interested in studying how people use digital products, what tasks they face, and how the related processes work. This data helps us understand real needs and create new products.

We may collect data not only to operate a particular service, but also for research and the development of other products. In each project, we explain separately and in plain language what data we collect, why we need it, how we use it, and whether it may be used in other research or products.

We do not want to hide important terms in a long privacy policy or phrase them in a way that formally says everything while making nothing meaningfully clear.

We are prepared to share non-sensitive data and research findings openly when they may be useful to others. We see this as one way to help small companies and independent developers gain access to knowledge that is usually available only to large platforms.

We do not show ads

Our products are not funded by advertising.

We do not need to keep someone in an app for as long as possible, increase views, or collect data for an advertising profile. If someone solves their task quickly and closes the website, that is a good result.

Money should be clear

If a product is paid, it should be immediately clear how much it costs, exactly what the person is paying for, and whether the payment will repeat.

No hidden charges, preselected checkboxes, deliberately difficult subscription cancellation, or attempts to push someone into buying something they do not need.

Free stays free

If an app or plan is described as free, functions already available in it will not later be moved behind a paywall.

We may add new paid features or close a project if we can no longer support it. But we do not want to attract people with a free product and then take familiar functions away for monetization.

We do not sell through feelings of inadequacy

We do not want to convince someone that something is wrong with them in order to sell them a solution.

We do not build marketing around shame, anxiety, fear of falling behind others, or the feeling that without our product it is impossible to live, work, learn, or care for yourself properly.

We do not use dark patterns

An interface should not make someone accidentally agree, subscribe, share data, or continue using a product against their intention.

Declining should be as clear as accepting, and disabling or deleting should be no harder than signing up.

The user stays in control

Where possible, data can be downloaded, transferred, or deleted.

We try not to create artificial dependence on a single service and use open formats and standards where they make sense.

We do not promise to be the cheapest

Rejecting advertising, data sales, hidden charges, and manipulative mechanics means that some familiar ways of subsidizing digital products are not available to us.

That is why we do not promise always to be the cheapest option on the market.

If a product is paid, its price should reflect the real cost of development, infrastructure, and support. This is also a choice for the user: paying with money instead of attention, data, or dependence on an opaque business model.

We believe this is a fair exchange, but not the only right choice for everyone.